Branding a retail store with 3D elements
A great example of how 3D printing can instantly bring your brand and store experience to life. The need to make brand identity and store design more engaging.
“Little Switzerland” is an up-and-coming chain of chocolate shops in Israel. Its model involves importing chocolate and candies direct from global manufacturers and selling them to consumers at discounted prices relative to the large supermarket chains. Thanks to rapid expansion and the opening of additional branches in major cities in Israel, Little Switzerland was looking for a way to both strengthen its brand identity and make its store design more attractive. The company engaged with E.S. Digital to provide a full branding solution.
Adding another dimension with super-sized 3D prints
E.S. Digital is a leading large format printing house that has recently installed Massivit 1800.
With Massivit 1800, E.S. Digital now has the ability to go beyond printing posters or 2D logos. It has taken its branding offer into another dimension by creating a super-sized 3D print of the chocolate bunny that is Little Switzerland’s logo.
In addition, they have printed several other branding collaterals for the chocolate shop: corrugated boards that can be folded and served as product ‘bins’, a vinyl sticker mounted on the ice-cream freezer and, the jewel in the crown – the 3D branded figure of the Chocolate bunny. The full campaign is shown below at E.S. Digital’s premises, moments after the 3D prints were completed.