Carisma Large Format & Massivit 3D demonstrate the power of 3D Print enhanced advertising
Creating one of a kind outstanding bus shelter wraps. Just outside the Las Vegas Convention center, during the SGIA 2016 exhibition – you will see first hand the power of 3D print used in advertising.
While Las Vegas does not have a beach, three Octopuses have come to visit and brought a treasure. Two bus shelters have been wrapped with vinyl graphics embellished with 3D printed elements. The graphics show an octopus grabbing a treasure box.
3D A Treasure Within Your Reach
Research is showing that 3D printed advertising has 5 times more the power to make people stop over standard flat graphic displays. 88% of people prefer the look of 3D enhanced ads over regular signs.
3D displays simply grab attention, they allow advertisers to engage, to entertain, to create interaction and much more. They reach out further and get the most precious treasure advertisers are looking for – notice and attention!
It does not take long to reach further out
The whole project, from conception of the idea to completing installation, took less than ten days (with Labor Day weekend in the middle).
The Carisma & Massivit 3D teams brainstormed & agree on the concept Wednesday and the next day created the 3D models of the different elements. Within three short days, the Carisma team was able to print all the 3D components necessary to execute the design. With the use of vinyl, the 3D prints were transformed into realistic octopus tentacles. Once all elements were ready, they were rush shipped to Las Vegas. The Carisma team flew west to Vegas to install as envisioned. Two days of installation, and the project was declared complete, right on time for all participants of SGIA exhibition and the rest of Las Vegas to view it.
Carisma Large format has previously done some other amazing projects with 3D embellishments. This video shows their recent project advertising for the release of the Angry Birds Movie: