The Competitive Edge in a Transient PSP Market
Craig M. Miller, President and CEO of Las Vegas- based print business Pictographics, acquired the Massivit 1800 large format 3D printing solution in 2017, enabling him to expand his offering into new markets with tangible results, and to attract more business for his existing 2D printing services due to the inherent hype around this new tech. Miller tells us “Revolutionary, new technology means there’s no ‘going rate’, so you get to name your price, within reason. Because there are few competitors and you are bringing a ‘wow’ factor to the customer.” “…You need to anticipate what your customers are going to want before they know they want it. Introduce them to new things.” says Miller. “I talked to my customers. It was clear that there was a market for 3D in the large format space… The Massivit 1800 is one of the first machines on the market that is truly extraordinary”.