METROPOLE Ensures Life-Size Triceratops Causes a Stir in Paris using Massivit 3D Printing
Lod, Israel, 20 June 2018 – Massivit 3D, the leading provider of large format 3D printing solutions for visual communication applications, today announced that its customer, METROPOLE has created an ultra-realistic, full-size triceratops to promote a new palaeontology exhibition at Paris’ Musée National d’Histoire Naturelle..
With the objective to drive visitor footfall to the museum’s exhibition, the visually-striking dinosaur was brought to life using METROPOLE’s Massivit 1800 3D Printer in just two days. Measuring a gigantic 1.8m-wide, 2.33m-long and 3m-high (5.9ft x 7.6ft x 9.8ft), the reptile is currently grazing on vegetation at the Gare d’Austerlitz railway station, adjacent to the museum.
Bringing History to Life
“When it comes to producing giant attention-grabbing models that truly turn heads and capture people’s attention, our Massivit 1800 is the solution of choice,” says Denise Zanet, Executive Partner at METROPOLE.
Using the Massivit 1800’s unrivalled print speed of up to 35cm / 14’’ per hour and dual print heads, METROPOLE was able to meet the museum’s stringent deadline by producing the triceratops in just eight components. Once assembled, the company strengthened the construction with ballast to guarantee the dinosaur’s longevity during sustained interaction within a public environment. To ensure even greater life likeness,Metropole’s cinematic artistic team then covered the dinosaur with a textured surface to achieve its natural-looking skin, while also producing realistic eyes to enhance its authentic appearance.
“The Musée National d’Histoire Naturelle was completely blown away by how astonishingly lifelike our 3D printed triceratops looks,” says Zanet. “It’s already generating huge buzz at the train station with many passers-by asking how it was created and where they can find out more.”
Securing Repeat Business
According to Zanet, France’s leading transport company, SNCF Gares & Connexions approached METROPOLE following its close collaboration and success of last year’s Corto Maltese campaign. This saw the company produce a life-size replica of the Italian comic book adventurer in celebration of the series’ 50th anniversary.
She explains: “Gares & Connexions were so overwhelmed by the incredible success and interaction that the 3D printed replica generated, that they recommended us for this campaign. This is a testament to the strong customer engagement and brand awareness attainable with our Massivit 1800.”
The stunning triceratops will be wowing the public throughout the duration of the palaeontology exhibition, which is on display until 2nd September. To find out more, click to watch the video.
METROPOLE is a young company born from the vision of five associates with advertising, digital printing and finishing expertise. The company continues to invest in next generation machines, including the Massivit 1800 3D Printer. It vast portfolio enables the team to produce amazing applications in a short timeframe. Thanks to the company’s experience and commitment, they can realize the most eccentrics projects and elevate them to a new dimension.
About Massivit 3D
Massivit 3D Printing Technologies Ltd. (www.massivit3d.com) is a leading provider of large format 3D printing hardware for visual communication applications. The company’s solutions enable the creation of super-size advertising, promotional and other marketing-oriented 3D printed sign and display projects for a growing range of sectors – including retail, events and exhibitions, entertainment and architecture. Massivit 3D’s proprietary Gel Dispensing Printing (GDP) technology leverages the company’s unique, instantly-curing printing gel, Dimengel, to quickly and cost-effectively produce lightweight, hollow 3D printed models up to 1.8m / 6ft high.
Founded in 2013 by a team of digital printing pioneers, Massivit 3D is headquartered in Lod, Israel, and serves customers worldwide with end-to-end services and through a well-distributed network of global resellers.
Phone: +972 73 257 1230
Fax: +972 8 690 0758
Clare Porter / Mansha Haurdhan
Phone: +44 1737 215 200